Articles by Sam Beddall
How much should you be spending on B2B marketing?
It’s one of the most common questions B2B leaders ask us. And one of the hardest to answer in one go.
6 tips for AI pragmatists in 2026
Artificial intelligence is changing marketing faster than most teams can keep up with. Search behaviour is shifting. Content volumes are...
What AI tools will marketers be using in 2026?
This article shares the high-level takeaways from a webinar run by our CEO and Founder, Matthew Stibbe. You can watch it here.
Do all HubSpot websites look the same? Here’s the truth
Every so often, a prospect tells us something like:
How to create a brand voice that will bring your marketing to life
This article shares the high level takeaways from a recent webinar run by our CEO and Founder, Matthew Stibbe. You can watch the full...
How to create and run a webinar campaign
Webinars are one of the most effective ways to show expertise, build trust and generate high quality leads. They give people a chance to...
How to create a resource centre that will attract, engage and convert
Today’s B2B buyers research solutions long before speaking to sales and expect your website to help them do that. A well-designed content...
How to use executive LinkedIn profiles to maximise engagement
Unless you’ve been hiding under a rock, you probably already know that LinkedIn has become one of the most effective tools for B2B...
Why writing web copy is harder than it looks (and why you shouldn’t do it alone)
It’s tempting. You’ve got a new website to launch or refresh, and writing your own web copy seems like the easiest way to save some budget....
How to create a recruitment area on your website that attracts the best talent
A careers page is one of the most overlooked parts of a company website. Businesses spend months perfecting their product pages or...