Articles by Matthew Stibbe

Filter & Search
View all
Branding Strategy Websites Copywriting Sustainability HealthTech How we work
    Social media
    Lead generation

    The beginner’s guide to social media marketing

    Like any form of marketing, you can’t succeed on social media without a solid strategy. This beginner’s guide will help you get started.

    A still-life painting with a vase of wilting flowers and a large plate of fruit.
    Websites
    HubSpot

    11 reasons why you should choose HubSpot over WordPress

    Today, we're talking about the differences between HubSpot Content Hub and WordPress for hosting a website. We have our clear preference,...

    A classical painting of a riverbank with a large tree that leans over the river and two paddle boats with people in.
    Strategy
    Copywriting

    How to design an effective case study section for your website

    Customer case studies are one of the most powerful tools in a B2B company’s marketing strategy. When effectively presented across your...

    A classical painting of a heavily wooded area where several people are foraging.
    Copywriting

    Nine types of bad writing

    Everyone can write. But not everyone can write well. We all learn to write at school but then society makes a distinction between ‘writers’...

    A classical painting of a lake with trees and foliage in the foreground and mountains in the background.
    How to do marketing
    Copywriting

    How to write for specific personas and ICPs

    You might think good copywriting is about crafting elegant turns of phrase that flow off the page in a Byron-esque shower of romantic...

    A classical painting of a misty landscape with a lone horse rider in the background and a tree in the foreground that several fairies are lounging in.
    Strategy
    Inbound Marketing

    Nine excellent podcasts for copywriters and marketing leaders

    The term ‘podcast’ was coined 20 years ago by British journalist Ben Hammersley, who combined the words ‘iPod’ and ‘broadcast’. In May of...

    A classical still-life painting of a large bowl of fruit, a goblet and a candlestick on a dark wood table.
    Copywriting

    The ultimate guide to writing case studies that drive leads

    Case studies are the stories that inspire future business. Don't waste time writing poor-quality case studies that don’t help the reader or...

    A classical painting of a nature scene with multiple birds including ducks, pigeons and cockerels being chased by a dog.
    How to do marketing

    5 essential marketing metrics you should be measuring

    There are metrics, and then there are metrics. We've already talked about the dangers of pursuing vanity metrics – those that look pretty...

    A classical painting of ancient buildings surrounded by nature and people in the foreground and background.
    How we work
    B2B

    How to set up and run a B2B podcast for a tech company

    To podcast, or not to podcast? It’s a burning question we continue to face as marketers. Some may remember the podcast boom in the 2010s,...

    By Johannes Vermeer - Google Arts & Culture — lAHeqBoLaePtEA, Public Domain, https://commons.wikimedia.org/w/index.php?curid=22003845
    Strategy
    Copywriting

    Why investing in professional copywriting is a smart move

    "The bitterness of poor quality remains long after the sweetness of low price is forgotten." — Benjamin Franklin Writing copy for a...