Articles by Alex Cohen
6 mental health apps that prove technology is a force for good
There’s been plenty of talk about the health risks of mobile phone overuse. Smartphones emit more radiation than a brick of uranium, and...
Is word count an important ranking factor when it comes to SEO?
Remember word counts? They’re those things that loomed over your high school English class, coldly demanding that you come up with five...
10 common website launch mistakes that slow your traffic
So, you’re launching a new website and making your mark on the world wide web. Congratulations! It’s only a matter of time before your site...
6 B2B sales templates that are free to download right now
According to Forrester Research, 53 percent of B2B buyers make over half of their purchases digitally. As a result, the B2B sales force is ...
The climate action plan for remote-working businesses
Remote-working – or ‘telecommuting’ – businesses represent some of the most convincing climate-friendly models for the future, and we’re...
9 Revealing statistics about B2B sales
Now that pretty much everyone has access to the same information, the B2B sales process has changed for good. Sellers no longer hold all...
9 modern website design trends that need to die
We’re putting our foot (feet?) down. Too many websites are committing design crimes with impunity, and while we’re not quite committing...
How to write a buyer persona
Buyer personas – what, why and how It’s a new year, and you’re raring to get your voice heard. You’re ready to craft content strategies...
How to set the content strategy example
What is marketing without a killer content strategy? The short answer? Weak. Be ahead of the curve, front of the line and top of the hill...
A fresh take on Inbound vs. Outbound: Marketing statistics decoded
The hard sell of traditional outbound marketing methods is fading out. Yet, for many companies, outbound marketing comprises their entire...