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    Painting of a still life arrangement featuring fruit and flowers spilling out of a large ornate vase.
    Websites
    Lead generation

    What makes a top-performing website in healthtech or life sciences?

    You might have breakthrough science, strong funding and a capable sales team. But if your website is slow, confusing to navigate or hard to...

    Painting of a herd of cows in a woodland clearing.
    Websites
    Design

    Do all HubSpot websites look the same? Here’s the truth

    Every so often, a prospect tells us something like:

    Painting of a small blonde girl playing under a tall floral hedge at the edge of a village.
    Websites
    Lead generation

    Try these 10 CRO experiments to boost website conversions

    This article shares the high-level takeaways from a webinar run by our CEO and Founder, Matthew Stibbe. To catch every pearl of wisdom, ...

    Still life painting of a low vase filled with flowers with shells sitting next to it.
    Websites
    Design

    How to create a resource centre that will attract, engage and convert

    Today’s B2B buyers research solutions long before speaking to sales and expect your website to help them do that. A well-designed content...

    Classical painting
    Sales
    Websites

    How to write (and test) better B2B website CTAs

    A B2B website is more than the sum of its parts. But some of its smallest components can make a huge impact on user journeys:...

    fowl fighting
    Branding
    Websites

    Why writing web copy is harder than it looks (and why you shouldn’t do it alone)

    It’s tempting. You’ve got a new website to launch or refresh, and writing your own web copy seems like the easiest way to save some budget....

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    Websites
    HubSpot

    11 reasons why you should choose HubSpot over WordPress

    Today, we're talking about the differences between HubSpot Content Hub and WordPress for hosting a website. We have our clear preference,...

    A classical still-life painting of a large bunch of flowers of many colours.
    Websites
    Design

    How to create a recruitment area on your website that attracts the best talent

    A careers page is one of the most overlooked parts of a company website. Businesses spend months perfecting their product pages or...

    A classical painting of a green landscape at dusk with a horse and rider and cattle in the foreground.
    Websites
    B2B

    Driving lead generation and conversion rate optimisation (CRO) for SearchPilot

    SearchPilot worked with Articulate Marketing to improve lead generation, optimise conversion rates, and refine user journeys across their...

    A classical painting of a landscape at night with the moon reflecting on water.
    Websites

    From click to client: how to optimise your pricing page for B2B growth

    Your product is fantastic. Your website is beautifully designed. Your marketing has attracted a potential buyer to your site. Now, there’s...