Articles by Matthew Stibbe
How to have better meetings
Do you get to the end of the day and feel like you have nothing to show for it? You’re not alone. Now ask yourself: ‘how much time did I...
6 eye-opening marketing insights for non-marketers
Over the last decade, my company, Articulate Marketing, has written marketing content for some of the biggest stars in the tech firmament...
Pair writing for copywriters
Inspired by the extreme programming movement, at Articulate we put two writers on every project in a process we call 'pair writing'. They...
WTF???!!!! The joy of lean punctuation
'Have we hit peak punctuation?' asks Megan Garber in The Atlantic. She highlights a growing trend towards excessive, almost epic, levels of...
Great agency, great clients: how to be excellent to one another
Hiring a marketing agency means paying someone else to sweat the specialist stuff so you don't have to. But it's no good unloading one set...
9 essential marketing insights about typography
Typography affects your credibility Errol Morris carried out an experiment on New York Times readers. Presenting the same information in...
The intellectual revolution: how tech makes you smarter and happier
When I arrived at university in the late 1980s, I had a Mac, a laser printer, an account on CompuServe and a mobile phone. I think I had...
Short words are (still) best
'Short words are best and old words when short are best of all,' said Winston Churchill. He won a Nobel prize for literature and his...
10 rules for perfect case studies
Case studies work. They persuade prospects that your products and services are credible and fit for purpose. In sales, they can make the...
22 Rules of storytelling from Pixar
Pixar story artist Emma Coats has tweeted a series of rules of storytelling so you can learn how to tell a story the Pixar way: