Articles by Matthew Stibbe
12 danger signs for client-agency business relationships
From experience, here are 12 danger signs for business relationships between agencies and their clients.
13 lessons in persuasion: conmen vs. marketing pros
Around 3.2 million people in the UK fall for mass marketed scams ever year – around one person in every fifteen. Swindles cost the public...
10 ways to slim down obese copy
Shorter, punchier copy is more readable and more memorable than obese copy. You can test this in your own life. Why do we like top ten...
Why hide your prices? How to write about money on your website
Most of our clients are very reluctant to talk about the prices of their products and services. On the other hand, it’s something that...
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Translation vs. Transcreation
In this final guest post, Christian Arno from Lingo24 explains the difference between translation and transcreation. It’s an important...
How to use quotations in your writing – 10 expert tips
Quotations can make an article, press release or case study real, or they can make them deathly dull. As a writer, it’s your choice. You...
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10 reasons why learning another language will improve your copywriting
I’m studying Dutch. It’s my father’s language but I never learned it as a child and now I’m trying to go back to my roots. I just got back...
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Eight writing businesses you can start in your spare time
Many people dream of writing a novel and escaping the humdrum 9-5. But there are other, more immediate, ways to make money from writing....
How to get the job you really want
I ran a computer games company for more than ten years. I read thousands of CVs and did hundreds of interviews. Now, I’m writer-in-chief at...
How to budget for, plan and measure writing output
There's a great article in Slate today about the growing trend to measure journalists' productivity by the number of column inches they...