Copywriting Articles
Short words are (still) best
'Short words are best and old words when short are best of all,' said Winston Churchill. He won a Nobel prize for literature and his...
Ten writing mistakes that make you look unprofessional
It doesn't matter what industry you work in, or what your job title is – you probably write copy for customers and colleagues. It can be as...
10 rules for perfect case studies
Case studies work. They persuade prospects that your products and services are credible and fit for purpose. In sales, they can make the...
22 Rules of storytelling from Pixar
Pixar story artist Emma Coats has tweeted a series of rules of storytelling so you can learn how to tell a story the Pixar way:
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Left brain vs. right brain for writers
Research has identified two types of people, those whose left-brain is dominant and those were the right-brain dominates. The dominant...
How to write: 20 killer words and 13 words that kill
People make buying decisions based on rational and emotional motivations. When structuring your writing you need to identify how you can...
10 ways to slim down obese copy
Shorter, punchier copy is more readable and more memorable than obese copy. You can test this in your own life. Why do we like top ten...
Why hide your prices? How to write about money on your website
Most of our clients are very reluctant to talk about the prices of their products and services. On the other hand, it’s something that...
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Translation vs. Transcreation
In this final guest post, Christian Arno from Lingo24 explains the difference between translation and transcreation. It’s an important...
How to use quotations in your writing – 10 expert tips
Quotations can make an article, press release or case study real, or they can make them deathly dull. As a writer, it’s your choice. You...