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    Copywriting

    10 reasons why learning another language will improve your copywriting

    I’m studying Dutch. It’s my father’s language but I never learned it as a child and now I’m trying to go back to my roots. I just got back...

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    Copywriting

    Eight writing businesses you can start in your spare time

    Many people dream of writing a novel and escaping the humdrum 9-5. But there are other, more immediate, ways to make money from writing....

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    Miscellaneous
    Copywriting

    How to get the job you really want

    I ran a computer games company for more than ten years. I read thousands of CVs and did hundreds of interviews. Now, I’m writer-in-chief at...

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    How to do marketing
    Strategy

    How to budget for, plan and measure writing output

    There's a great article in Slate today about the growing trend to measure journalists' productivity by the number of column inches they...

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    Branding
    Copywriting

    Should the word 'internet' be capitalised?

    Whether or not to capitalise the word 'internet' provokes occasional debate. I used to capitalise, and then Wired announced that they were...

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    Tools
    Copywriting

    Ten essential reference sites for writers

    Struggling to find inspiration for that blog post on your to-do list, or that press release that's due next week? Here are ten reference...

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    Strategy
    Copywriting

    How to create better briefs for writers

    I have said it before and I'll say it again: better briefs for writers make for better projects. You can't start a blog without a good...

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    Miscellaneous
    Copywriting

    Is a company singular or plural?

    My recent post about the Economist Style Guide included a passing comment about whether companies were singular or plural. It generated a...

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    How to do marketing
    Copywriting

    How to start a blog

    I started the Articulate blog more than 13 year ago. Back then it was called 'Bad Language' but now it's part of the Articulate site. Over...

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    Copywriting

    Want a good website, on time? Prioritise content

    Content is more important than design and SEO on your website optimisation journey (SEO can't exist without it!).