Articles by Aoife Porter

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    Tools
    Copywriting

    Distraction-free writing

    From emails to social media and memes to fake news, is it any wonder we find it hard to concentrate on important tasks?

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    How to do marketing
    Lead generation

    Key PPC metrics: How to measure a campaign's success [Infographic]

    A clear objective. You can’t measure success without knowing what it looks like for your business. Before you start to run search or...

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    Websites

    3 website data points that will help you prioritise site improvements

    Use data in conjunction with experienced thinking - it will shed light on issues that aren't visible to the naked eye, and provide the...

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    Lead generation

    Pay-per-click advertising: What is it and why should I do it?

    Pay-per-click (PPC) advertising is not a new concept. Believe it or not, despite only gaining mainstream buzz recently, it has been around...

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    Strategy

    6 pitfalls of marketing dashboards and how to leap over them

    Data and analytics are at the core of making intelligent marketing decisions. 42 percent of marketers agree that they have the right tools...