Articles by Charlotte Littley

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    How we work

    How to do open book project management

    At Articulate we strive to be an approachable, responsive and ‘no drama’ happy company, which often equates to being honest to the point of...

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    How to do marketing
    Strategy

    6 ways to use social proof in an inbound marketing campaign

    With so much information on the internet, it can be difficult for customers to know who to trust. This is where social proof comes in.

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    Miscellaneous

    10 provocative questions that will bend and blow your mind

    Being creative and getting into a creative space isn't always easy. Opening up your mind and letting it wander can be a huge help to coming...

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    How to do marketing
    Inbound Marketing

    Marketing secrets of coffee baristas: why choice matters

    Most coffee drinkers will tell you that they like a ‘dark, rich, hearty roast,’ says Malcolm Gladwell. But if that’s what everybody wants,...