Articles by Grace O'Brien

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Stop speaking Corporatese: 18 buzzwords to stop using now

Hating on buzzwords is something of a tradition here on the Articulate blog. We’ve already compiled theDevil’s Marketing Dictionaryand...

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How to do marketing

Marketing to Millennials: hype and stereotypes

Since the term first emerged in the 1990s the marketing industry has been abuzz with conversations about ‘Millennials’. Marketing to...

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How to do marketing

5 effective ways to encourage online reviews

It's no secret that in today's digital world, online reviews matter. Research has shown that online reviews have a significant impact on a...