Articles by Maddie Saunders

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Branding Strategy Websites Copywriting Sustainability HealthTech How we work
    Branding
    HealthTech

    Five brand trends shaping healthtech and life sciences in 2026

    Healthtech and life sciences companies have started this year wrestling with a familiar tension: the pace of innovation is accelerating,...

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    How to do marketing
    Tools

    A quick start guide to AI for marketing

    Are you a confident AI power user or still searching wildly for help and assurance in a sea of garbled guru speak? If you’re in the second...

    Painting of a lake filled with lily pads with green leafy trees hanging over.
    Tools
    Efficiency

    How to optimise your HubSpot pricing (and stop overpaying)

    With marketing budgets squeezed to their limit, getting the most from your CMS and CRM tools can make or break your plans. HubSpot is a...

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    Copywriting
    HealthTech

    How to do thought leadership right in healthtech and life sciences

    ‘He is the best physician who is the most ingenious inspirer of hope.’ Samuel Taylor Coleridge said this somewhat seditiously about the...

    Painting of a still life arrangement featuring fruit and flowers spilling out of a large ornate vase.
    Websites
    Lead generation

    What makes a top-performing website in healthtech or life sciences?

    You might have breakthrough science, strong funding and a capable sales team. But if your website is slow, confusing to navigate or hard to...

    Painting of a rural landscape with a river and winding path in the foreground, surrounded by trees.
    Tools
    HubSpot

    Top marketing tools for healthtech and life sciences

    Throw a stone in any direction, and you’ll hit a new or improved marketing technology (martech). The number of available martech tools...

    Painting of a small blonde girl playing under a tall floral hedge at the edge of a village.
    Websites
    Lead generation

    Try these 10 CRO experiments to boost website conversions

    This article shares the high-level takeaways from a webinar run by our CEO and Founder, Matthew Stibbe. To catch every pearl of wisdom, ...

    Painting of a large green field under a cloudy sky with livestock and a man riding a horse in the foreground.
    B2B
    Inbound Marketing

    Want more conversions? Widen your mid-funnel

    This article shares the high-level takeaways from a webinar run by our CEO and Founder, Matthew Stibbe. To catch every pearl of wisdom, ...

    Classical painting
    Sales
    Websites

    How to write (and test) better B2B website CTAs

    A B2B website is more than the sum of its parts. But some of its smallest components can make a huge impact on user journeys:...

    A classical painting of a monkey reaching to take some fruit from a still-life arrangement of fruit and flowers.
    Sales
    Inbound Marketing

    HubSpot AI and automation features: what’s new and how to use them

    This article shares the high-level takeaways from a webinar run by our CEO and Founder, Matthew Stibbe. To catch every pearl of wisdom, ...