Articles by Sian Cooper

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    Painting of a rural village with people walking through.
    Sales
    Tools

    A guide to HubSpot contact data enrichment, segmentation and targeting

    This article shares the high-level takeaways from a webinar run by our CEO and Founder, Matthew Stibbe. To catch every pearl of wisdom, ...

    Painting of a horse and rider on a path overlooking a valley.
    B2B
    Inbound Marketing

    What great thought leadership needs to look like in 2026 to succeed

    Thought leadership has never been more popular. Or more misunderstood.

    A classical painting of a landscape at night with the moon reflecting on water.
    Websites

    From click to client: how to optimise your pricing page for B2B growth

    Your product is fantastic. Your website is beautifully designed. Your marketing has attracted a potential buyer to your site. Now, there’s...

    sculptor creating a statue
    Copywriting

    How to calculate the return on investment (ROI) of expert copywriting and thought leadership

    “A leader is one who knows the way, goes the way and shows the way,” - John C Maxwell, best-selling author, speaker and coach. Genuine...

    Fine art painting of a ship
    Sales
    Copywriting

    How thought-provoking content reduces friction in the sales cycle

    According to The Corporate Executive Board, 77 percent of B2B buyers won’t even speak to a salesperson on the phone before they have...

    painting of a bridge over a river
    B Corp
    Copywriting

    17 sustainable marketing techniques to reuse and repurpose content

    “Content is King!” said Microsoft mogul Bill Gates in 1996, changing the course of marketing forever. But that was only the beginning.

    Painting of three bunches of white and red flowers.
    SEO
    Branding

    Why great SEO matters for your brand visibility

    ‘SEO is not something you do anymore,’ says marketing consultant, speaker and author Chad Pollitt. ‘It’s what happens when you do...

    Painting of a banquet table filled with food on top of a green velvet tablecloth.
    Websites

    4 behavioural analytics you need to track on your website

    Today, every great business leader understands the value of their company website. It’s your digital shopfront — designed to capture the...