Articles by Simon Collins
-1effd.jpg?width=400&height=250&name=europeana-z_dGJqPPT0M-unsplash%20%281%29-1.jpg)
3 strategies for acquiring authoritative backlinks for your website
The Google search algorithm loves a website with a mix of authoritative backlinks. Backlinks are the cornerstone of SEO. They help Google...
Remarketing vs. Retargeting vs. PPC: what's the difference?
Don’t get us wrong – we love marketing.
Considering long-term flexible working? Here's how to optimise your WFH marketing team
The impact of Covid-19 pushed many businesses to embrace flexible, remote working.
Everything you need to know about topic clusters
Sixty-one percent of marketers say improving SEO and their organic presence is a top priority.
The difference between internal and external links
For an SEO marketer, not understanding the difference between internal and external links is like not knowing the difference between cats...
The complete guide to local SEO
We’ve got a quick question for you…
-1cf01.jpg?width=400&height=250&name=museum-of-new-zealand-te-papa-tongarewa-Gfsy6hG5z8g-unsplash%20(1)-1.jpg)
5 steps for creating PPC campaigns that get clicks
Creating effective PPC campaigns is kind of like baking the perfect cake.
How to get the most ROI from your hired writers and marketing agency
When you hire a copywriting or marketing agency, you should give them lots of money and long deadlines. Well, we would say that. But, there...
8 Tools to plan and execute an amazing social media strategy
Have you used social media today? I’m willing to bet that you have.
952b.jpg?width=400&height=250&name=europeana-_4qzbkDe834-unsplash%20(1).jpg)
14 essential statistics about marketing strategy for tech companies
A marketing strategy is a core pillar of every business. According to Financier Worldwide: