Articles by Maddy Leslie
How to use networking and customer advocacy to build your brand community
Personalisation in marketing works because personal connections matter. That extends beyond your customers, too. Personal connections...
Using personalisation and segmentation to support advanced marketing techniques
Advanced marketing techniques such as Account-based Marketing (ABM) and 1-1 marketing require a more individualised approach than...
The ultimate guide for using behavioural analytics and A/B testing to optimise website conversions
Content may be king, but data sits behind the throne and has the king’s ear. You want to be informed by data before you make changes to...
Why customers buy again: 3 winning tactics for upsell and cross-sell
Customers are some of your best leads. According to a 2022 HubSpot Blog survey of more than 500 sales professionals, more than 70 percent...
4 must-have assets that marketers should create to support sales activities
Peter Drucker, ‘the founder of modern management’ said:
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Avoiding the conversion cliff-edge: How SLAs support a successful lead handover
Service Level Agreements are the secret sauce for ensuring marketing and sales are singing from the same song sheet. Qualifying inbound...
Get our 5-star book for marketers: ‘The Difference Engine’
‘ChatGPT has fuelled my love for writing and being a writer […] I see what AI generates and it makes me want to write better, more...
Articulate Marketing is accredited IIP’s We Invest In People Gold!
We're thrilled to announce that Articulate Marketing has achieved the prestigious Investors in People (IIP) Gold accreditation. Only around...
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A picture worth a thousand words: How to create a design language for your brand
Massimo Vignelli, creator of the ground-breaking Modernist New York subway map, said ‘Good design is a language, not a style.’
14 template ideas for your marketing and sales playbooks
What is a playbook, first of all? A playbook is a set of templates and scripts that you can use for a particular marketing or sales...