Articles by Maddy Leslie

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    How to do marketing
    Lead generation

    10 must-have B2B marketing channels beyond your website

    If your CRM platform is the back-end of your tech stack, then marketing channels are the front-end. They are the (primarily) digital...

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    Sales
    HubSpot

    What is Customer Relationship Management (CRM) software, and do you need an upgrade?

    Customer relationship management software, most commonly referred to as ‘CRM’ software, is a platform for:

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    Miscellaneous
    Websites

    5 of the best B2B FinTech websites

    Watching the growing market of FinTechs shed the button-down financial services look is as electrifying as Sandy’s transformation at the...

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    Strategy

    4 steps to identify and fill skills and resources gaps in your business

    You need the right skills in your business to deliver on your promises to customers.

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    Company Culture
    Articulate News

    Articulate’s 2023 Net Zero review — our progress on ‘Net Zero by 2030’

    Last year, we took a stand.

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    Branding
    Company Culture

    How to craft an employer brand that attracts talented hires

    ‘Employer branding’ is the very specific work you do to position your business to employees — past, present and (crucially) future.

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    Copywriting
    Artificial Intelligence

    The future of AI - 7 innovations that prove AI is a force for good

    Artificial intelligence has a bit of a reputation. Powerful but flawed. Dangerous, yet overhyped. Collectively, we can’t quite decide if...

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    Strategy

    5 tips to nail your competitive positioning and product-market fit

    The goal here is to accurately position your business and ensure there is a good-sized market for your product. Not too competitive, not...

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    Strategy

    How to conduct an industry analysis for marketing

    You can’t create effective goals without two things: context and data. An industry analysis provides both.

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    Social media
    Copywriting

    5 ways to get your business blog in front of a rapt audience

    From search engines to marketing channels, there are many ways to get your business blog in front of your audience. You don’t need to do...