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    Social media
    Lead generation

    The beginner’s guide to social media marketing

    Like any form of marketing, you can’t succeed on social media without a solid strategy. This beginner’s guide will help you get started.

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    Social media
    B2B

    How to use executive LinkedIn profiles to maximise engagement

    Unless you’ve been hiding under a rock, you probably already know that LinkedIn has become one of the most effective tools for B2B...

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    Social media
    Copywriting

    5 ways to get your business blog in front of a rapt audience

    From search engines to marketing channels, there are many ways to get your business blog in front of your audience. You don’t need to do...

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    Sales
    Social media

    How to craft the perfect LinkedIn profile for social selling

    How do you craft the perfect LinkedIn profile for social selling? Read this article for more detail about how you can use LinkedIn as a...

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    Social media
    Copywriting

    13 tips to make your personal social media bios stand out

    Talking about yourself is tough. For the majority of us humble folk, highlighting your strengths and making it ‘all about me’ feels...

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    Social media
    Tools

    8 Tools to plan and execute an amazing social media strategy

    Have you used social media today? I’m willing to bet that you have.

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    Social media
    PR

    62 ways to improve your press releases

    There are many voices calling for the death of the press release (e.g. Die Press Release Die or Amy Gahran, who wants to put them out of...

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    Social media
    Copywriting

    Aggregate content vs curated content: what's the difference?

    Upon the creation of social media, the world became a little louder. To make an impact and rise above the noise, it makes sense for...

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    How to do marketing
    Sales

    5 customer-centric marketing tips to help build relationships

    ‘Brands, slogans, products, and media aren’t at the centre; rather they are spokes that help to bridge the gap between the customer and...

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    How to do marketing
    Social media

    Fatal flaws: 6 common digital marketing mistakes that kill your growth

    Digital marketers throw away nearly 20 per cent of their budget on big, ego-serving projects and other common digital marketing mistakes,...