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    Social media
    Copywriting

    Content sharing 101: how to promote your business blog

    Blogging is like launching a spaceship. It takes hours and hours of meticulous crafting, patience and perseverance to get lift off and...

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    Social media
    Copywriting

    A recipe for disaster: 4 research sources to avoid in your writing

    Strong research is the backbone of strong copy. Without it, there is nothing anchoring your words to the truth. This is something you have...

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    How to do marketing
    Social media

    5 effective ways to encourage online reviews

    It's no secret that in today's digital world, online reviews matter. Research has shown that online reviews have a significant impact on a...

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    How to do marketing
    Social media

    How Articulate doubled its social media followers in one week

    I am a fan of Guy Kawasaki from way back. His first book, The Macintosh Way, inspired me to start my own business when I was at university....

    Fine art painting of a moody woods with building in the distance
    How to do marketing
    Social media

    How to streamline your social media strategy