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    How we work
    Company Culture

    Why and how we do sprint planning

    Unless you’ve spent time in proximity to software development, you might wonder why a marketing consultancy is talking about athletics. If...

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    How we work
    Websites

    How to design and develop a signature website

    If you’ve ever seen artist Theo Jansen’s work, you’ll understand how effective (and impressive) it can be when design and engineering...

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    How we work
    SEO

    How to do SEO sprints

    Search engine optimisation (SEO) for your website can feel like a Sisyphean task. We’re glad the bad old days of keyword stuffing are...

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    How we work
    Branding

    How to do brand strategy projects to drive differentiation

    Looking and sounding the same as your competitors is expensive in the long run.

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    How we work
    B2B

    How to set up and run a B2B podcast for a tech company

    To podcast, or not to podcast? It’s a burning question we continue to face as marketers. Some may remember the podcast boom in the 2010s,...

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    How we work
    Copywriting

    What does a copywriter do? Your content writing guide

    Content is the answer to a question, the key to a puzzle, the information station on the road to progress. More than this, content is the...

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    How to do marketing
    How we work

    How we make remote working work at Articulate

    Working from home is a real art. Lots of people think it's all daytime TV and curling up on the sofa with your laptop, but in many ways,...

    Painting of birds in a forest
    How to do marketing
    How we work

    What does a marketer do? Your marketing questions, answered

    Like copywriting, from the outside, marketing can seem obscure. Those who aren’t in the industry never quite see the bigger picture and,...

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    How we work
    Communication

    How to run the ideal meeting: 10 essential steps

    The ideal meeting is rare, like cake-only diets or honest politicians. We’ve talked previously about how meetings are rubbish and ...

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    How we work
    Copywriting

    How to care for your marketing copywriter

    Marketing copywriters are a sub-species of geek. It’s a little-known fact, but the two tribes have a lot in common: