How we work Articles
How to create a happy company
We’re all striving to be happy. The ultimate goal in everything we do is to achieve a happy outcome, isn’t it? Happy relationships, happy...
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How to do logo design for purpose-driven tech companies
The process of logo design involves much more than finding a cool typeface for your business name and making it ‘tech blue’ (more of our...
Our writing manifesto for great copywriting
‘If we don’t find something pleasant, at least we’ll find something new.’ – Voltaire
How to get the most ROI from your hired writers and marketing agency
When you hire a copywriting or marketing agency, you should give them lots of money and long deadlines. Well, we would say that. But, there...
Go beyond good enough: Articulate is a real Living Wage employer
Money isn't everything but, let's be honest, it helps. At Articulate, we believe that happiness makes for loyal, hard-working and creative...
Who are copywriters? Inside the mind of the copywriter
We have written before about what copywriters do, but who is the copywriter?
7 lessons from a new client account manager
Lesson one of becoming a new client account manager: you run out of time. I pitched the idea of this blog post seven months ago. I’ve been...
How to do open book project management
At Articulate we strive to be an approachable, responsive and ‘no drama’ happy company, which often equates to being honest to the point of...
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HubSpot marketing and the battle for buyers' attention
Hannibal had elephants, the Trojans used a wooden horse and Queen Victoria had a Navy. Hannibal’s elephants weren’t so effective, but the...
Traffic planning for content marketing
Observe, orient, decide, act: how Articulate Marketing make agile and traffic planning work.