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    A classical painting of a green landscape at dusk with a horse and rider and cattle in the foreground.
    Websites
    B2B

    Driving lead generation and conversion rate optimisation (CRO) for SearchPilot

    SearchPilot worked with Articulate Marketing to improve lead generation, optimise conversion rates, and refine user journeys across their...

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    How we work
    SEO

    How to do SEO sprints

    Search engine optimisation (SEO) for your website can feel like a Sisyphean task. We’re glad the bad old days of keyword stuffing are...

    A classical painting of a country landscape at sunset with tall trees and a person in the foreground.
    How we work
    Branding

    How to do brand strategy projects to drive differentiation

    Looking and sounding the same as your competitors is expensive in the long run.

    A classical painting of ancient buildings surrounded by nature and people in the foreground and background.
    How we work
    B2B

    How to set up and run a B2B podcast for a tech company

    To podcast, or not to podcast? It’s a burning question we continue to face as marketers. Some may remember the podcast boom in the 2010s,...

    a painting of a remote country vista
    Strategy
    B2B

    The ultimate guide to lean marketing: Good marketing in bad times

    ‘Many people think that lean is about cutting heads, reducing the workforce or cutting inventory. Lean is really a growth strategy. It is...

    Fine art painting of a forest with sheep
    Websites
    Design

    12 top tips for B2B tech homepages (as a web designer)

    Your homepage is the first port of call for prospective customers. This means it’s your first opportunity to tell them what you do and why...

    rolling hills and drifting clouds
    Sales
    B2B

    6 buying behaviour differences: how businesses buy vs. how consumers buy

    Buying behaviour trends have changed dramatically in recent years. Many more people are buying online as a proportion of their budget and...

    a tranquil river scene
    Strategy
    B2B

    14 sure-fire ways to screw up your marketing strategy

    ‘Efficiency is doing things right; effectiveness is doing the right things.’ — Peter Drucker, author, management consultant A marketing...

    Fine art painting of flowers
    Branding
    B2B

    How to implement a rebrand strategy

    ‘A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose...

    Painting of a rural river with a mother and child walking next to the river bank.
    Branding
    Websites

    3 awesome website Easter Eggs to enhance the B2B customer experience

    Remember the first time you typed ‘Do a barrel roll’ into Google? And then you ran to tell all your friends to do the same?