Articles by Callum Sharp

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    Websites
    Design

    The complete guide to choosing and using fonts for your website

    It's not just words that make us feel things when we read. Fonts trigger an emotional response, too. Baskerville, for example, is a ...

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    SEO
    Tools

    The 5 best SEO reporting tools on the internet

    Arthur Conan Doyle, the author of Sherlock Holmes, once wrote: ‘It is a capital mistake to theorize before one has data'. Conan Doyle...

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    SEO
    Tools

    How to take your B2B SEO keyword strategy to the next level

    Developing a B2B SEO keyword strategy is no easy feat. Considering the fact that Google receives more than 70,000 searches every second, it...

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    SEO
    Websites

    The ultimate guide to performing an SEO website audit

    You’ve all seen 404 pages. As delightful as they can be (like this Pixar 404 page), they’re a real bore on your ability to rank on Google....

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    Sales
    Websites

    How we increased Turbine's website conversion rate by 67 percent

    Our client, Turbine, recently launched its new website. Turbine helps growing businesses streamline routine paperwork like purchase orders,...

    Classical painting of a group of women wearing red dresses and white bonnets and aprons, sitting in front of traditional textile machines.
    Branding
    Communication

    Your Complete Guide to Successful Newsjacking

    News just in: ROYAL FAMILY UNCOVERED AS SHAPESHIFTING REPTILIAN RACE. In other news: Looking for that regal, princess glow? 20 percent off...

    a painting of a table of food
    SEO
    Lead generation

    How to increase your website traffic using the skyscraper technique

    There’s no denying it, link building is a tough nut to crack. Backlinko’s Brian Dean will be the first to admit it. It requires other...

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    Strategy

    What is the difference between PPC and SEO?

    Search engine optimisation (SEO) and pay-per-click (PPC) are two critical aspects of digital marketing. Both can help to build an online...

    Classical painting of a table filled with food and a small white dog and monkey underneath it.
    Communication
    Copywriting

    Why good copywriting for B2B technology companies matters

    These days, more than half of high-tech B2B sales come through digital channels. How much noise you make on the web, then, will factor into...

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    How to do marketing
    Lead generation

    How PPC works (and why your business needs it)

    As an inbound marketing agency, we’re committed to putting out strong, well-sourced content (as well as conducting SEO, keyword research,...