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    Strategy

    8 Agile process strategies for lean marketing teams

    We are enthusiastic technophiles, we work remotely and we build our own apps (including Turbine, an HR app and Fizz+Ginger, a technical SEO...

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    Strategy

    How to do cost-effective content marketing as a B2B business

    ‘You can’t sell anything if you can’t tell anything.’ — Beth Comstock What is true of the company as a whole is also true of marketing....

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    Strategy
    B2B

    The ultimate guide to lean marketing: Good marketing in bad times

    ‘Many people think that lean is about cutting heads, reducing the workforce or cutting inventory. Lean is really a growth strategy. It is...

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    Strategy
    Inbound Marketing

    6 questions every CEO needs to ask before approving the marketing budget

    Marketing. Arcane magic, accessible only to initiates. Or is it?

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    Strategy
    HealthTech

    7 ways HealthTech companies can market their services to businesses

    A third of organisations increased their budget for wellbeing benefits in 2022.

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    Branding
    Strategy

    What is a Difference Engine? The power of brand differentiation

    Now available as a book! Click here to get your copy. ‘Stop apologising! It’s OK if your ideas are different, your goals are big — don’t...

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    Strategy

    3 best tools for mapping customer journey stages

    Hello. You’ve found this article. That means, this information is interesting to you in some way.

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    Branding
    Strategy

    Why is differentiation important for modern IT service providers?

    We have eight seconds.

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    Branding
    Strategy

    Marketing vs. branding: what’s the difference?

    Round one… Marketing vs. branding. Ding ding!

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    Strategy
    B2B

    14 sure-fire ways to screw up your marketing strategy

    ‘Efficiency is doing things right; effectiveness is doing the right things.’ — Peter Drucker, author, management consultant A marketing...