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    Painting of a pond covered in water lilies with trees hanging over the top.
    B2B
    Inbound Marketing

    Benchmark your blog: How to use marketing data to grow your traffic

    Disclaimer first. Blogs don’t come with a formula. No matter how finely you crunch the data, you will not find this secret prize buried in...

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    Inbound Marketing
    Copywriting

    How to edit: constructive vs. non-constructive feedback

    How to edit. Everyone has their own views on this topic. Do you tell it straight? ‘Sandwich’ criticism between two compliments? When is a...

    Classical painting of a woodland with a house and church in the background.
    Strategy
    Inbound Marketing

    How to manage an outsourced marketing agency like a boss

    No-one is good at everything. 'In order for a business to grow, there needs to be a healthy level of collaboration and delegation,’ says...

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    How to do marketing
    Inbound Marketing

    Inbound marketing jargon-buster

    Just what you were looking for: a marketing jargon-buster. Phew.

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    How to do marketing
    Strategy

    5 B2B marketing metrics you need to stop measuring now

    In a classic episode of South Park, Gnomes steal underpants as part of a business scheme that they hope will be hugely profitable. They are...

    Fine art painting of letters with wax seals
    Inbound Marketing
    PR

    Press release Frankenquotes (and how to avoid them)

    Why do companies insist on using press release Frankenquotes? For a classic example, see this from our old friends Nortel:

    A painting of a remote bridge in the countryside
    How to do marketing
    Communication

    13 elementary marketing mistakes made by tech startup CEOs

    This piece is from the heart. I’ve made my fair share of marketing mistakes running two tech companies – Intelligent Games and Turbine –...

    a dreamy rural landscape with a castle in the background
    How to do marketing
    Strategy

    The 7 qualities of an eye-catching and effective call-to-action

    An effective call-to-action is critical to inbound marketing. Get it wrong and your content-driven inbound marketing strategy could fail.

    Classical painting of a small bridge over a river below a pink sky with a town in the background.
    How to do marketing
    Strategy

    6 ways to use social proof in an inbound marketing campaign

    With so much information on the internet, it can be difficult for customers to know who to trust. This is where social proof comes in.

    the countryside at night
    How to do marketing
    Inbound Marketing

    Marketing secrets of coffee baristas: why choice matters

    Most coffee drinkers will tell you that they like a ‘dark, rich, hearty roast,’ says Malcolm Gladwell. But if that’s what everybody wants,...