Copywriting Articles
How to care for your marketing copywriter
Marketing copywriters are a sub-species of geek. It’s a little-known fact, but the two tribes have a lot in common:
4 ways that AI is already changing the face of marketing
You hear artificial intelligence and you think of robots, self-driving cars and factories that run themselves. In fact, AI is everywhere....
Distraction-free writing
From emails to social media and memes to fake news, is it any wonder we find it hard to concentrate on important tasks?
7 must-read writing and marketing books for every marketing copywriter
Writing. It’s what we do here at Articulate and although we are pretty expert marketing copywriters we still reach for the occasional...
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How to make a successful marketing presentation in 5 easy steps
All of us have at some point been bored to tears by a marketing presentation. If you are lucky, you have also been informed, excited and...
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Concentration: 22 ways to help you focus on writing
How I focus on writing To be a great writer, you have to be able to concentrate. It’s not the only thing you’ll need, but it’s certainly a...
13 tips to make your personal social media bios stand out
Talking about yourself is tough. For the majority of us humble folk, highlighting your strengths and making it ‘all about me’ feels...
30 copywriting tips that'll boost your website conversions
Your B2B website is the front line of your content marketing strategy, so don’t cut corners with the copy. After all, your copy will...
10 tremendous tips for better email copywriting
Most emails are badly written. This isn’t surprising given that there are 293.6 billion of them being sent every day. Despite the rise in...
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23 must-read blogs and sites for writers
What you find helpful, inspiring or informative can be a very subjective business, but not knowing where to go when you're confronted by a...