Articles by Maddy Leslie

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    Classical painting of people shopping for food at an open air market.
    Websites
    HubSpot

    Do you need a HubSpot CMS website, HubSpot CRM, or both?

    Acronyms. As marketers, we have a love-hate relationship with acronyms. HubSpot CMS, CRM, see you next Tuesday, BRB, LOL. What do these...

    A painting of a rural walkway
    Strategy
    Inbound Marketing

    3 out-of-the-box marketing techniques from Fintechs like 'Dead Happy'

    Sadly, our petition to rename 'disruptive marketing' as 'Marmite marketing' is held up in the courts. You either love it or you... Oh, we...

    Painting of a village at the top of a valley with mountains in the background.
    Lead generation

    3 ways FinTechs can use marketing automation to make bank

    Bon voyage to the hustle culture and auf wiedersehen to the daily grind. Marketing automation is the best way to engage your prospects...

    a painting of a bouquet and a bottle
    SEO
    Communication

    The complete guide to website optimisation

    How long do you think it takes visitors to decide whether they want to stay on your B2B site? 10 seconds? It's more like 50 milliseconds…...

    A misty country landscape
    Inbound Marketing

    Easy marketing mistakes for FinTechs and how to avoid them

    Broadcasting to our (high-flying, successful, discerning) FinTech audience, today. Hey, how are yah?

    An oil painting of a port
    Branding
    Websites

    How we planned our new website launch (and built a robot)

    We launched our shiny new website this month. Twas a crisp January afternoon, in the...

    Fine art paining of fruit, veg and flowers
    Branding
    Websites

    Why you should use illustration art for your B2B website [infographic]

    Trends die, but art is forever.

    Painting of a forest with people in the foreground and a castle on a mountain in the background
    How we work
    Branding

    How to do logo design for purpose-driven tech companies

    The process of logo design involves much more than finding a cool typeface for your business name and making it ‘tech blue’ (more of our...

    Classical painting of people and animals outside an ancient settlement.
    How to do marketing
    Lead generation

    Love logic? The logic behind marketing email workflows

    What’s logic got to do with marketing emails? (Who, in their right mind, even clicks on those, anyway?) Well, having worked with one too...

    Painting of a large bunch of white, pink and purple flowers.
    How to do marketing
    Inbound Marketing

    A CTA is not a call to action. It’s a call to advance.

    ‘Have you followed up on that lead, yet? The one that clicked on our new call-to-action?’ Said the long-suffering marketing manager,...