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    How we work
    B2B

    How to set up and run a B2B podcast for a tech company

    To podcast, or not to podcast? It’s a burning question we continue to face as marketers. Some may remember the podcast boom in the 2010s,...

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    Strategy
    Copywriting

    Why investing in professional copywriting is a smart move

    "The bitterness of poor quality remains long after the sweetness of low price is forgotten." — Benjamin Franklin Writing copy for a...

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    How to do marketing
    Copywriting

    Speaking human: 12 best examples of copywriting in tech

    It's hard to speak human when you're in tech. But it’s not impossible. Here are some copywriting examples from technology companies to show...

    Copywriting

    Want to write well? Open with a punch, close with a kick

    There are two words that every writer needs to know if they're going to learn how to write well: lede and kicker. Most writers will be...

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    Copywriting

    How to calculate the return on investment (ROI) of expert copywriting and thought leadership

    “A leader is one who knows the way, goes the way and shows the way,” - John C Maxwell, best-selling author, speaker and coach. Genuine...

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    Sales
    Copywriting

    4 must-have assets that marketers should create to support sales activities

    Peter Drucker, ‘the founder of modern management’ said:

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    B Corp
    Copywriting

    Enhance sustainability communications with an ESG tone of voice guide

    According to a McKinsey survey, 93 percent of organisations have at least one environmental, social and governance (ESG) dimension at the...

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    Sales
    Copywriting

    Top tips to optimise your marketing and sales with product literature

    Do you ‘have marketing content’, or do you actually have product literature?

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    Sales
    Copywriting

    How thought-provoking content reduces friction in the sales cycle

    According to The Corporate Executive Board, 77 percent of B2B buyers won’t even speak to a salesperson on the phone before they have...

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    B Corp
    Copywriting

    17 sustainable marketing techniques to reuse and repurpose content

    “Content is King!” said Microsoft mogul Bill Gates in 1996, changing the course of marketing forever. But that was only the beginning.