Lead generation Articles
Remarketing vs. Retargeting vs. PPC: what's the difference?
Don’t get us wrong – we love marketing.
HubSpot chatbot considered harmful: results from our experiment
Are you considering adding a chatbot to your B2B website? Read this before you do.
6 Steps to craft webinars that boost customer engagement
According to InsideSales.com, almost three out of four senior marketers say webinars are one of the best ways to generate leads. The web...
Key PPC metrics: How to measure a campaign's success [Infographic]
A clear objective. You can’t measure success without knowing what it looks like for your business. Before you start to run search or...
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5 steps for creating PPC campaigns that get clicks
Creating effective PPC campaigns is kind of like baking the perfect cake.
The user journey checklist for client-winning B2B websites
Have you found that the pipeline from marketing of sales qualified leads has slowed to a dismal trickle? Are you trying to figure out why?...
We increased Turbine's conversion rate by 250% in one year
Here’s how Articulate Marketing took Turbine from zero to hero in only 365 days.
How we planned our new website launch (and built a robot)
We launched our shiny new website this month. Twas a crisp January afternoon, in the...
Pay-per-click advertising: What is it and why should I do it?
Pay-per-click (PPC) advertising is not a new concept. Believe it or not, despite only gaining mainstream buzz recently, it has been around...
6 B2B sales templates that are free to download right now
According to Forrester Research, 53 percent of B2B buyers make over half of their purchases digitally. As a result, the B2B sales force is ...