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    Fine art painting of flowers
    Branding
    B2B

    How to implement a rebrand strategy

    ‘A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose...

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    Branding
    Websites

    3 awesome website Easter Eggs to enhance the B2B customer experience

    Remember the first time you typed ‘Do a barrel roll’ into Google? And then you ran to tell all your friends to do the same?

    Fine art painting of an uphill journey
    Branding
    Strategy

    The ‘Person in the Mirror’ problem: a.k.a. you are not your customer

    Newsflash: the person in the mirror is not your customer. You are not your customer.

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    Branding
    HubSpot

    How to talk about technical subjects and keep a brand personality

    Brand personalities aren’t just vanity exercises for big B2B brands like HubSpot or Slack. B2B tech brands can (and should) develop a...

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    Branding
    Company Culture

    3 FAQs about Corporate Social Responsibility and ethical branding

    Ethical branding is essential if you're in sectors like sustainability or health, but it's also becoming a mainstay for B2B tech brands,...

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    How to do marketing
    Branding

    What is thought leadership? 4 practical examples for wannabe thought leaders

    Almost 60 percent of survey respondents read one or more hours of thought leadership content per week. Fifty-five percent of these people...

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    Branding

    The essential guide to choosing good project, team and product names

    “There are only two hard things in Computer Science: cache invalidation and naming things.” – Phil Karlton

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    SEO
    Branding

    10 common website launch mistakes that slow your traffic

    So, you’re launching a new website and making your mark on the world wide web. Congratulations! It’s only a matter of time before your site...

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    Branding

    Everything a tech company should have in their brand book

    The term brand book often brings people out in a hot sweat. The thought of having to compile a ‘bible’ of assets for your B2B tech company...

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    Branding
    Websites

    How we planned our new website launch (and built a robot)

    We launched our shiny new website this month. Twas a crisp January afternoon, in the...