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    Fine art paining of fruit, veg and flowers
    Branding
    Websites

    Why you should use illustration art for your B2B website [infographic]

    Trends die, but art is forever.

    Painting of a forest with people in the foreground and a castle on a mountain in the background
    How we work
    Branding

    How to do logo design for purpose-driven tech companies

    The process of logo design involves much more than finding a cool typeface for your business name and making it ‘tech blue’ (more of our...

    Painting of a mountainous landscape.
    How to do marketing
    Branding

    The secret to brand recognition: effective brand guidelines

    A marketing strategy is a big beast. It encompasses everything from email marketing and content creation to PPC and website design. While...

    Classical painting of a group of women wearing red dresses and white bonnets and aprons, sitting in front of traditional textile machines.
    Branding
    Communication

    Your Complete Guide to Successful Newsjacking

    News just in: ROYAL FAMILY UNCOVERED AS SHAPESHIFTING REPTILIAN RACE. In other news: Looking for that regal, princess glow? 20 percent off...

    Freepik angry stock lady
    Branding
    Websites

    How to pick stock photos for your website (that don't suck)

    Pick stock photos like you pick dates: with a bit of discretion. It's key for website optimisation and, well, your content deserves better...

    Fine art painting of flowers and fruit
    Branding

    Branding, copywriting and tone of voice

    Companies lavish great sums on ads, branding and websites. But they give less thought to the everyday writing they create. I’m not talking...

    Classical painting of a natural landscape.
    Branding
    Copywriting

    Should the word 'internet' be capitalised?

    Whether or not to capitalise the word 'internet' provokes occasional debate. I used to capitalise, and then Wired announced that they were...

    Fine art painting of flowers
    Branding

    A rose by any other name: how to come up with a company name

    Much like finding project names, naming companies is very difficult. I used to run a computer games company called Intelligent Games and I...