How to do marketing Articles
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How to strengthen your brand with your marketing strategy
'Products are made in the factory, but brands are created in the mind.' Walter Landor
The secret to brand recognition: effective brand guidelines
A marketing strategy is a big beast. It encompasses everything from email marketing and content creation to PPC and website design. While...
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Love logic? The logic behind marketing email workflows
What’s logic got to do with marketing emails? (Who, in their right mind, even clicks on those, anyway?) Well, having worked with one too...
3 steps to create warm leads for your sales team
Nobody enjoys cold calling. However, for some sales teams, it’s still a part of the job description. According to HubSpot the average sales...
14 tips for writing better B2B emails
‘I don’t believe in email. I’m an old-fashioned girl. I prefer calling and hanging up.’ Carrie Bradshaw, Sex and the City
A CTA is not a call to action. It’s a call to advance.
‘Have you followed up on that lead, yet? The one that clicked on our new call-to-action?’ Said the long-suffering marketing manager,...
How to get the most ROI from your hired writers and marketing agency
When you hire a copywriting or marketing agency, you should give them lots of money and long deadlines. Well, we would say that. But, there...
5 essential steps to better business writing
You probably can’t go a day, or even an hour, without writing a letter, email, business plan, proposal, report, memo, social media post or...
How to write a buyer persona
Buyer personas – what, why and how It’s a new year, and you’re raring to get your voice heard. You’re ready to craft content strategies...
Inbound marketing jargon-buster
Just what you were looking for: a marketing jargon-buster. Phew.