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    How to do marketing

    How to optimise your pay-per-click campaign

    Pay per click (PPC) is by far one of the most important aspects of digital marketing today. Here's a guide on how to optimise your pay per...

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    How to do marketing
    SEO

    24 hours to improve your B2B website

    Twenty-four hours and a bit of motivation can take you a long way. And if you want to make improvements to your B2B website, there really...

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    How to do marketing
    Sales

    5 customer-centric marketing tips to help build relationships

    ‘Brands, slogans, products, and media aren’t at the centre; rather they are spokes that help to bridge the gap between the customer and...

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    How to do marketing
    Social media

    Fatal flaws: 6 common digital marketing mistakes that kill your growth

    Digital marketers throw away nearly 20 per cent of their budget on big, ego-serving projects and other common digital marketing mistakes,...

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    How to do marketing

    How to get marketing plan approval: lessons from Simon Sinek

    ‘There are only two ways to influence human behaviour: you can manipulate it or you can inspire it.’ – Simon Sinek, Leaders Eat Last.

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    How to do marketing
    Lead generation

    5 marketing techniques your startup can use today to get more signups

    In 2011, a startup social media company managed to get 10,000 signups on its website within three months without revealing the product or...

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    How to do marketing

    The 6 marketing assets you need to create now

    In order to ease your visitors through the buyer’s journey, you need to provide them with the right stepping stones. And to do this you...

    Quality vs quantity in content marketing
    How to do marketing

    Quality vs quantity in content marketing

    Is content marketing losing its way? Has it forgotten why it proclaimed to be different in the first place? And do we really need another...

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    How to do marketing
    PR

    What is a story? Storytelling and PR tips for writers and businesses

    The media work with stories. Human brains are wired for stories. But what is a story?

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    How to do marketing
    Strategy

    5 B2B marketing metrics you need to stop measuring now

    In a classic episode of South Park, Gnomes steal underpants as part of a business scheme that they hope will be hugely profitable. They are...