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    How to do marketing

    5 essential marketing metrics you should be measuring

    There are metrics, and then there are metrics. We've already talked about the dangers of pursuing vanity metrics – those that look pretty...

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    How we work
    B2B

    How to set up and run a B2B podcast for a tech company

    To podcast, or not to podcast? It’s a burning question we continue to face as marketers. Some may remember the podcast boom in the 2010s,...

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    Strategy
    Copywriting

    Why investing in professional copywriting is a smart move

    "The bitterness of poor quality remains long after the sweetness of low price is forgotten." — Benjamin Franklin Writing copy for a...

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    How to do marketing
    Sales

    Selling technology: The secret is not to talk about technology

    Today, I ordered a gold laptop. This is what I learned about marketing from the experience.

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    Strategy
    Sustainability

    How to choose a B2B marketing agency as a purpose-driven business

    We all get out of bed each day wanting to ‘do the right thing’ (unless you’re Skeletor or one of those cursed seagulls on Brighton beach.)...

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    Branding
    Strategy

    How to calculate the return on investment (ROI) for brand strategy

    You can’t sum up the value of brand strategy in a dashboard. But you can learn the right way to value it, how much you should invest in it,...

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    HubSpot

    How to calculate the return on investment (ROI) from HubSpot

    HubSpot and digital marketing go together like Batman and Robin, Federer and Nadal, Ant and Dec… but proving its value in a way that...

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    How to do marketing
    Copywriting

    Speaking human: 12 best examples of copywriting in tech

    It's hard to speak human when you're in tech. But it’s not impossible. Here are some copywriting examples from technology companies to show...

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    How to do marketing

    Should you hire a marketing agency or a marketing person?

    'No bucks, no Buck Rogers' as the astronauts say in Tom Wolfe's The Right Stuff.

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    Websites
    HubSpot

    How to migrate your site from WordPress to HubSpot (a quick overview)

    First of all, congratulations on deciding to make the move from WordPress to HubSpot (and if you haven't made that decision yet, here's 11...