Articulate Marketing Blog
How to use networking and customer advocacy to build your brand community
Personalisation in marketing works because personal connections matter. That extends beyond your customers, too. Personal connections...
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Want to write well? Open with a punch, close with a kick
There are two words that every writer needs to know if they're going to learn how to write well: lede and kicker. Most writers will be...
How to calculate the return on investment (ROI) of expert copywriting and thought leadership
“A leader is one who knows the way, goes the way and shows the way,” - John C Maxwell, best-selling author, speaker and coach. Genuine...
Using personalisation and segmentation to support advanced marketing techniques
Advanced marketing techniques such as Account-based Marketing (ABM) and 1-1 marketing require a more individualised approach than...
The ultimate guide for using behavioural analytics and A/B testing to optimise website conversions
Content may be king, but data sits behind the throne and has the king’s ear. You want to be informed by data before you make changes to...
Why customers buy again: 3 winning tactics for upsell and cross-sell
Customers are some of your best leads. According to a 2022 HubSpot Blog survey of more than 500 sales professionals, more than 70 percent...
4 must-have assets that marketers should create to support sales activities
Peter Drucker, ‘the founder of modern management’ said:
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How to calculate the return on investment (ROI) for a new website
Every website project starts with a leap of faith.
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Avoiding the conversion cliff-edge: How SLAs support a successful lead handover
Service Level Agreements are the secret sauce for ensuring marketing and sales are singing from the same song sheet. Qualifying inbound...
How to build a world-class investor relations area for your website with HubSpot Content Hub
“Investors, both individual and professional, want more than just the data that independent services can provide. They want the company’s...