Strategy Articles
The end-to-end marketing map [Infographic]
‘Content is King, but engagement is Queen, and the lady rules the house!’ Those are the words of Mari Smith, a leading Facebook marketing...
6 B2B sales templates that are free to download right now
According to Forrester Research, 53 percent of B2B buyers make over half of their purchases digitally. As a result, the B2B sales force is ...
9 Revealing statistics about B2B sales
Now that pretty much everyone has access to the same information, the B2B sales process has changed for good. Sellers no longer hold all...
How to get the most ROI from your hired writers and marketing agency
When you hire a copywriting or marketing agency, you should give them lots of money and long deadlines. Well, we would say that. But, there...
8 Tools to plan and execute an amazing social media strategy
Have you used social media today? I’m willing to bet that you have.
How to manage an outsourced marketing agency like a boss
No-one is good at everything. 'In order for a business to grow, there needs to be a healthy level of collaboration and delegation,’ says...
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14 essential statistics about marketing strategy for tech companies
A marketing strategy is a core pillar of every business. According to Financier Worldwide:
How to set the content strategy example
What is marketing without a killer content strategy? The short answer? Weak. Be ahead of the curve, front of the line and top of the hill...
A fresh take on Inbound vs. Outbound: Marketing statistics decoded
The hard sell of traditional outbound marketing methods is fading out. Yet, for many companies, outbound marketing comprises their entire...
How to take your B2B SEO keyword strategy to the next level
Developing a B2B SEO keyword strategy is no easy feat. Considering the fact that Google receives more than 70,000 searches every second, it...