How to do marketing Articles
13 elementary marketing mistakes made by tech startup CEOs
This piece is from the heart. I’ve made my fair share of marketing mistakes running two tech companies – Intelligent Games and Turbine –...
Sales and marketing: the unstoppable dream team
Let’s be honest: the founder of a company seldom has the whole package. More specifically they tend to either have a sales mindset or a...
5 fun B2B tech companies that got their marketing right
Being fun in B2B marketing is about being confident and honest. Sure, you can squeeze yourself into the traditional mould if you really...
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Business 2 Boring: Putting the fun in B2B marketing
When did business-like become synonymous with boring?
Business jujitsu: what you can learn from your competitors
'There is a misconception that survival of the fittest means survival of the most aggressive…it’s whatever leads to reproductive success.’...
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Marketing to Millennials: hype and stereotypes
Since the term first emerged in the 1990s the marketing industry has been abuzz with conversations about ‘Millennials’. Marketing to...
5 effective ways to encourage online reviews
It's no secret that in today's digital world, online reviews matter. Research has shown that online reviews have a significant impact on a...
Don't copy copy: why original content always wins
Why didn’t the skeleton go to the party? Because he had nobody to go with.
What makes you click? The art and science of great headlines
You know how to write a headline.
How to sell a tale: the power of stories in marketing
Customers want to know they are making ‘the right decision’ with each purchase, but deciding what's ‘right’ isn't just about facts and...