Copywriting Articles

Filter & Search
View all
Branding Strategy Websites Copywriting Sustainability HealthTech How we work
    Classical painting of a white, flat rock under a tree next to a river where people are rowing.
    Copywriting

    How to give better writing briefs

    Good writing briefs are the launchpad for good marketing copy. You need to be clear aboutwhat you want, when you want it and how you want...

    a painting of a vase of flowers
    Copywriting

    How to write compelling blog posts

    The main problem with company blogs is that they often get neglected after the honeymoon period has worn off. This article is an...

    Classical painting of a mountainous landscape with people travelling in the foreground.
    Social media
    Copywriting

    Aggregate content vs curated content: what's the difference?

    Upon the creation of social media, the world became a little louder. To make an impact and rise above the noise, it makes sense for...

    Classical painting of cows in a wooded area with herders.
    Copywriting
    Artificial Intelligence

    Automated authors: humanising B2B content in an artificial world

    We’ve all heard the rumours: artificial intelligence (AI) is coming to take our jobs and our lives. But what about writers?

    Fine art painting of sunset over woodlands
    Social media
    Copywriting

    Content sharing 101: how to promote your business blog

    Blogging is like launching a spaceship. It takes hours and hours of meticulous crafting, patience and perseverance to get lift off and...

    Painting of a forest with people in the water at the forefront
    Social media
    Copywriting

    A recipe for disaster: 4 research sources to avoid in your writing

    Strong research is the backbone of strong copy. Without it, there is nothing anchoring your words to the truth. This is something you have...

    Fine art painting of uphill journey with mountains in the distance
    Copywriting

    How to spot sucky writing from 50 paces

    You don’t have to be the David Attenborough of writing to be able to spot sucky writing lurking in the undergrowth. Once you know what...

    A painting of a rural landscape extending into the distance
    Copywriting

    American English vs British English: what should your company use?

    'England and America are two countries divided by a common language,' - George Bernard Shaw.

    Easy on the eyes: how to keep readers interested online
    Copywriting

    Easy on the eyes: how to keep readers interested online

    Let's face it: getting a reader's attention and keeping it can be difficult. How many web pages have you closed before reading to the end?

    Fine art painting of a woman in a kitchen with basket of fruit
    How to do marketing
    PR

    What is a story? Storytelling and PR tips for writers and businesses

    The media work with stories. Human brains are wired for stories. But what is a story?