Copywriting Articles
Who are copywriters? Inside the mind of the copywriter
We have written before about what copywriters do, but who is the copywriter?
How to craft email campaigns that entice and convert
Email marketing is a fine art. Too many and you come across as a spambot, too few and you leave your leads dangling.
Why cheap B2B content will kill your SEO and annoy your customers
Content is important for SEO, right? Yes. The more content the better, right? Yes. But not just any content. And not at any price.
10 hilarious lorem ipsum writing generators
As copywriters, we feel very strongly that words are just as important to a marketing or website design project (and their respective ...
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Why stories sell and feature lists don't
We've said it before and we're going to say it again: features don't sell, benefits do.
10 tricks to encourage colleagues to contribute to the company blog
Most companies are aware of the effect and therefore the need for a content marketing strategy to boost their online presence, but the...
8 timely tips for keeping an editorial calendar up to date
An editorial calendar is a roadmap for content creation; it tells you what, where and when to publish, and which personas you should be...
6 eye-opening marketing insights for non-marketers
Over the last decade, my company, Articulate Marketing, has written marketing content for some of the biggest stars in the tech firmament...
Pair writing for copywriters
Inspired by the extreme programming movement, at Articulate we put two writers on every project in a process we call 'pair writing'. They...
WTF???!!!! The joy of lean punctuation
'Have we hit peak punctuation?' asks Megan Garber in The Atlantic. She highlights a growing trend towards excessive, almost epic, levels of...