Copywriting Articles
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Stop speaking Corporatese: 18 buzzwords to stop using now
Hating on buzzwords is something of a tradition here on the Articulate blog. We’ve already compiled theDevil’s Marketing Dictionaryand...
How to give good press interviews
Giving an interview should be a positive experience. It’s not like public speaking and it’s not like being cross-examined by Jeremy Paxman....
Press release Frankenquotes (and how to avoid them)
Why do companies insist on using press release Frankenquotes? For a classic example, see this from our old friends Nortel:
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Why acronyms are annoying
‘I feel that barely a day goes by that somebody doesn’t toss a new acronym at me and react with surprise when I don’t recognize it,’ writes...
Five free apps that will improve your vocabulary
It’s frustrating when we come across words we’re not familiar with. Luckily, we all carry around smartphones that can give us the...
Don't copy copy: why original content always wins
Why didn’t the skeleton go to the party? Because he had nobody to go with.
Write with anecdotes: how to make your writing as large as life
Once upon a time, there was a tourist backpacking through the highlands of Scotland...
What makes you click? The art and science of great headlines
You know how to write a headline.
6 copywriting lessons from great letter writers
Nobody writes letters anymore. But maybe they should. The anticipation, the ripping of the envelope (with your finger because a knife’s...
The most persuasive words in copywriting
Words, words, words. We write them, read them, speak them and listen to them every day, yet words’ ability to persuade, elicit emotion and...