Articles by Matthew Stibbe

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    Social media
    PR

    62 ways to improve your press releases

    There are many voices calling for the death of the press release (e.g. Die Press Release Die or Amy Gahran, who wants to put them out of...

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    Miscellaneous

    The Devil's marketing dictionary, new and improved

    Here at Articulate, we take our work seriously. Ourselves - not so much. In this spirit, we have prepared a cynical reappraisal of some of...

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    PR

    How to get more press and PR coverage

    Here are some tips, from my long-ago experience as a journalist, about ways to get more coverage and get the most from any investment you...

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    Tools

    Readability analysis for writers and marketers

    As writers, we're working for the reader. Not your boss and not yourself. This is why readability metrics can be helpful. They are a tool...

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    Branding

    Branding, copywriting and tone of voice

    Companies lavish great sums on ads, branding and websites. But they give less thought to the everyday writing they create. I’m not talking...

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    Copywriting

    How to give better writing briefs

    Good writing briefs are the launchpad for good marketing copy. You need to be clear aboutwhat you want, when you want it and how you want...

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    Strategy

    How to create useful and believable marketing personas

    Far from being just another faddish marketing tool, marketing personas can make or break your inbound marketing. They can help you to...

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    Strategy

    How to create an editorial calendar

    An editorial calendar is like aroadmap for content creation; it tells you what, where and when to publish and which personas you should be...

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    Websites
    Lead generation

    How to improve your website landing pages

    Every sales manager wants more hot leads. Every marketing manager wants a better return from their advertising and PR spend. So this...

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    Strategy

    Successful lead nurturing campaigns

    You can’t just throw content at passers-by and hope it’ll stick. You needlead nurturing. Inbound content marketing is an ordered, regular...