Articles by Matthew Stibbe

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    Websites

    How to write compelling website copy

    People don’t read website copy on a screen the same way they read a book or magazine. Your readers’ eyesskip about a web page like a child...

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    Copywriting

    How to write compelling blog posts

    The main problem with company blogs is that they often get neglected after the honeymoon period has worn off. This article is an...

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    Copywriting

    American English vs British English: what should your company use?

    'England and America are two countries divided by a common language,' - George Bernard Shaw.

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    How to do marketing
    PR

    What is a story? Storytelling and PR tips for writers and businesses

    The media work with stories. Human brains are wired for stories. But what is a story?

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    PR
    Copywriting

    How to give good press interviews

    Giving an interview should be a positive experience. It’s not like public speaking and it’s not like being cross-examined by Jeremy Paxman....

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    Inbound Marketing
    PR

    Press release Frankenquotes (and how to avoid them)

    Why do companies insist on using press release Frankenquotes? For a classic example, see this from our old friends Nortel:

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    How to do marketing
    Communication

    13 elementary marketing mistakes made by tech startup CEOs

    This piece is from the heart. I’ve made my fair share of marketing mistakes running two tech companies – Intelligent Games and Turbine –...

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    Copywriting

    Why cheap B2B content will kill your SEO and annoy your customers

    Content is important for SEO, right? Yes. The more content the better, right? Yes. But not just any content. And not at any price.

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    How to do marketing
    Social media

    How Articulate doubled its social media followers in one week

    I am a fan of Guy Kawasaki from way back. His first book, The Macintosh Way, inspired me to start my own business when I was at university....

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    How to do marketing
    How we work

    Traffic planning for content marketing

    Observe, orient, decide, act: how Articulate Marketing make agile and traffic planning work.