Copywriting Articles
5 lessons I've learnt from writing professionally
I have only been writing professionally for a few months but I've already learnt some valuable lessons about what it means to write for a...
The secrets of artful communication: learning from the masters
Some people just seem to have a knack for it: Neil deGrasse Tyson, Tim Harford, my old gender and sexuality tutor Monica Pearl (trust me,...
How to manage information overload on big writing projects
Here at Articulate we deal with all sorts of sizes and shapes of copywriting projects. Some come with precise briefs and ideal...
The keys to great content: interviewing and listening
This is the first lesson for writers — or anyone — who conducts interviews: If you want someone to talk, you’ve got to know how to listen....
Words we need in English
As a writer, I inevitably enjoy the specificity of language. I can still remember the etymological discovery that 'fabula' is the Latin...
Writing and design: a communicative combination
Can design communicate as much as content? And what does it mean to combine the two? Matthew and I met with a couple of editing experts,...
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50 words that will improve your writing
Stephen King famously gave us three of the most useful words to improve your writing: 'kill your darlings.' You should treat words as...
How to be an editor - tips from the experts
Behind every great writer, there's a great editor. But what exactly do they do? How do they work? What goes through their mind when a brief...
A-Z of better writing
We've put together a little list for you:
10 business clichés that make you sound like an idiot
How did I whittle it down this list of business cliches to just 10? Well I burnt the candle at both ends doing some mind mapping, then I...